top of page

A New Brand World

Revitalizing Brand Realms - Crafting Brands for Success

At The House Of WorthA NEW BRAND WORLD, our mission revolves around partnering closely with our clients to craft brands that not only thrive but also become their most invaluable assets. Our founders, Ann Worth and Nikos Potamianos, are torchbearers of strategic thought leadership. Together with our seasoned team of professionals, we work hand in hand with companies from conceptualization to execution, ensuring the development, operationalization, growth, and safeguarding of their brand.

 

Our unique approach doesn't just create brands that resonate with customers; it also drives tangible bottom-line results. We firmly believe that the foundation of any successful client relationship is a shared understanding of the core challenges at hand.

 

Through years of experience, we've observed that, despite surface-level differences—varying audiences, industries, and geographies—many businesses share common branding and operational issues. While these issues may bear similarities, the solutions are bespoke. We provide clients with pertinent, actionable solutions that consider the distinct operational and contextual realities of their business.

 

We are firm believers that effective brand building commences with a profound comprehension of market opportunities and dynamics. Armed with these insights, The House Of Worth helps our clients harness the power of their brands to capitalise on these opportunities.

 

Our specialisation lies in enabling organizations to translate strategy into practical, real-world implementation. To ensure these endeavors translate into substantial business impact, we collaborate with professional research services and establish systematic approaches for monitoring, measuring, and managing brand-building initiatives over time.

 

At A NEW BRAND WORLD, we are more than consultants; we are architects of enduring brands, and we invite you to embark on this transformative journey with us.

“THE AFRICAN NOSTRADAMUS OF MARKETING”

“A doyenne of local and international marketing, Ann has spent almost all of her impressive 25-year career in the fields of public relations, research, trends analysis, event management and go-to-market strategics - with particular emphasis on the property, tourism, event management, leisure, bespoke luxury goods, publishing and financial sectors.”
 

Robb Report USA

Best of the Best TRZ feature

bottom of page